Today, there countless numbers of fonts (i.e. typefaces) available. The design of these also varies greatly depending on the font size, color or style (italic, bold, etc.). Typographic text changes play a particularly important part in the online world, as these can become associated with a brand identity and public image.They are the crucial factor for deciding if visitors will stay on your website or leave when just reading it is too tiring.
You can see just how important it is to have a good font by considering logos like YouTube, adidas and the like. If you were to swap these tried and tested fonts for the not so popular Comic Sans, you would get catastrophic results, like in the following example!.
Graphic designers and communication scientists agree that the choice of font is not just an aesthetic choice, but that it also considerably effects the clarity of your content. With this in mind, here are a few tips that you should consider.
Which font should I use?
There isn’t just one single, correct font, it always depends on the message that you want to send out and what kind of story you want to tell. Lucily, there are a few basic rules that you can use as a guide here to find the perfect font for your project.
1. Your own identity
The most important question that you need to ask yourself is: What is my image and what do I want to achieve?
Our tip is to look at the big players and use their approach as a guide for you. There are numerous websites that you can put to good use during the inspiration phase. The website https://www.whatfontis.com is a great help with identifying all kinds of fonts.
2. Less is more
The first 5 seconds will decide whether your visitors stay on the page or leave it, so your website should be clearly structured and well organized. This means that you should only use a maximum of two fonts.
You can instead here use font styles like bold, italic or underline to make important information stand out.
3. Serif or sans-serif?
Font families always have certain characteristics in common, i.e. elegant, serious or lively. Serifs are small lines and strokes at the end of a letter. You can typically find them in classic fonts like Times New Roman or Georgia. Serifs create a more elegant effect with the fluid transitions they create between letters. You should avoid using serifs when working with small font sizes and in long texts, as these letters can become unclear and difficult to distinguish – even the gaps between letters can disappear completely.
In these cases you can use sans-serif fonts like Arial, Helvetica or Verdana. Their modern clarity has a better effect on the reading flow and they are more pleasing to the eye in long texts.
4. Visual advantages
Bright backgrounds bursting with many colors and animations may be eye-catching, but the whole thing can very quickly become cluttered and seem overwhelming. Instead, be subtle and limit the amount of extra effects that you use. This will send a clearer message and a give you a more professional appearance.
5. Experiment and find your own style
Fonts are always something very personal, so choosing the right font is always a very time-consuming process. Go ahead and spend around an hour searching for new fonts. – you can experiment with the free fonts available online and buy the ones that feel right.
Turn theory into practice
Now it’s time to put what you’ve learned into practice. With the latest version of MAGIX Web Designer, you’ll get a software with a wide range of features that allow you to use and manage a variety of fonts (including Google Fonts Support).