Just about everyone has heard of YouTube. What many don’t know is that after Google, YouTube is the world’s second biggest search engine. Today, famous YouTubers like PewDiePie, SteveKardynal and Zoella are getting more influential than ever. They report on gaming, lifestyle, movies, politics and much more, and have one thing in common: they use YouTube to reach millions of people.
Many businesses have realized that they can better reach their target groups using YouTube. Here it’s all about increasing visitor numbers and the range of reach for your channel.
It’s not always easy to compete with other YouTube channels. Each minute, more than 400 hours of video material are uploaded to YouTube. But there is a way to get more visitors for your videos: SEO optimization for better YouTube rankings.
YouTube SEO – what exactly is this?
SEO stands for Search Engine Optimization and signifies methods used to improve placement of results delivered by search engines. To this end, certain keywords are analyzed and websites are optimized for Google and other engines. SEO optimization for YouTube takes place in a similar manner. Instead of a website, the goal here is to better place your own videos. We will tell you what your can do to make your channel easier to find!
Checklist for a better YouTube ranking
Step 1 – Setting down keywords
It is important to think about the terms which you would like to be found by.
To start, write down all keywords that summarize the contents of your video. Make sure not to use too many technical terms. Many visitors use vernacular when searching the web.
Try to find two to three terms for each video. You can also define word groups of two or three words. These are now the keywords, for which the videos will be optimized.
Hint to begin:
Step 2 – Keyword placement
When you’ve defined your keywords, you can insert them into the video details. The following elements provide the most important information:
- The video’s title
A keyword should definitely appear in the title of the video. It should optimally be found at the beginning of the title.
- Video description
The description can contain a few extra lines about the video.
For example, you could indicate what you used to film the video or where the background music comes from. You can also ask people to like your video or add a link to your own website. In any case, a keyword should appear here once again.
- The video file name
You can also place a keyword in the file name of the video.
A keyword should also appear in the tags.
If you follow these points, you should have a better ranking of your video in no time! We wish you success with your channel!
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